Government Marketing Consulting Services Contracts
NAICS 541613 · Marketing Consulting Services
Government marketing consulting services contracts totaled $891M across 910 awards from FY2024 to FY2026. Obligations were down 58.6% in FY2026 vs FY2025, and the Department of Health and Human Services was the largest buyer at $259M (29% of the total).
Key figures
In FY2026, contract obligations were $158,741,869 across 296 awards with activity that year, a change of -58.6% from $383,363,750 in FY2025. From FY2024 to FY2026, obligations totaled $891,049,563 across 910 awards.
- Obligated in FY2026
- $159M
- Awards in FY2026
- 296
- Change vs FY2025
- -58.6%
- Total, FY2024 to FY2026
- $891M
Note: FY2026 ended on Sep 30, 2026. The Department of Defense publishes contract data with a 90-day delay, so FY2026 totals may still rise as late reports arrive.
Marketing Consulting Services contract spending by year
Federal marketing consulting services contracts per fiscal year (October to September), under NAICS 541613. The table below lists the same numbers.
| Fiscal year | Obligated | Awards | Change |
|---|---|---|---|
| FY2026 | $158,741,869 | 296 | -58.6% |
| FY2025 | $383,363,750 | 530 | +9.9% |
| FY2024 | $348,943,945 | 714 | n/a |
About government marketing consulting services contracts
Federal spending on marketing consulting services contracts fell 55% from FY2024 ($349M) to FY2026 ($159M), peaking in FY2025. FY2026 closed recently, and Defense Department contracts are reported up to 90 days late, so its total may still rise.
Spending is spread widely: the top 3 contractors account for 38% of the total. No single company dominates, which leaves room for new and small contractors.
The Department of Health and Human Services spends the most on marketing consulting services contracts (29%), followed by the Department of Homeland Security. The states with the most of this work are Virginia, District of Columbia and Maryland.
NAICS 541613 (Marketing Consulting Services) is part of the Professional, Scientific, and Technical Services sector.
Top marketing consulting services government contractors
Companies ranked by contract dollars under NAICS 541613 (Marketing Consulting Services).
| # | Contractor | Obligated | Share |
|---|---|---|---|
| 1 | Safe America Media LLC | $142,825,854 | 16.0% |
| 2 | General Dynamics Information Technology, Inc. | $122,283,850 | 13.7% |
| 3 | People Who Think, L.l.c. | $77,148,145 | 8.7% |
| 4 | Aptive Resources LLC | $72,895,244 | 8.2% |
| 5 | Bixal Solutions Incorporated | $38,655,184 | 4.3% |
| 6 | Red Carrot Inc | $30,687,928 | 3.4% |
| 7 | Ipg Dxtra, Inc. | $27,561,168 | 3.1% |
| 8 | The Hatcher Group Inc | $26,650,372 | 3.0% |
| 9 | Family Health International | $24,415,263 | 2.7% |
| 10 | Arrow Arc LLC | $24,357,425 | 2.7% |
Agencies buying marketing consulting services
Federal agencies ranked by contract dollars under NAICS 541613.
| # | Agency | Obligated | Share |
|---|---|---|---|
| 1 | Department of Health and Human Services | $258,798,039 | 29.0% |
| 2 | Department of Homeland Security | $255,028,277 | 28.6% |
| 3 | Department of Defense | $70,778,825 | 7.9% |
| 4 | General Services Administration | $59,323,301 | 6.7% |
| 5 | Department of Veterans Affairs | $52,738,457 | 5.9% |
| 6 | Department of the Interior | $44,540,775 | 5.0% |
| 7 | Department of Justice | $31,219,064 | 3.5% |
| 8 | National Science Foundation | $25,436,876 | 2.9% |
| 9 | Department of State | $19,877,424 | 2.2% |
| 10 | Department of Education | $11,704,849 | 1.3% |
Where marketing consulting services contract work is performed
States ranked by contract dollars, using the place of performance on each award.
| # | State | Obligated | Share |
|---|---|---|---|
| 1 | Virginia | $390,554,103 | 43.8% |
| 2 | District of Columbia | $164,547,719 | 18.5% |
| 3 | Maryland | $90,815,823 | 10.2% |
| 4 | Louisiana | $77,248,835 | 8.7% |
| 5 | North Carolina | $28,486,625 | 3.2% |
| 6 | Georgia | $26,399,498 | 3.0% |
| 7 | Florida | $24,469,098 | 2.7% |
| 8 | Alabama | $18,175,337 | 2.0% |
| 9 | New York | $13,449,951 | 1.5% |
| 10 | Wisconsin | $10,794,137 | 1.2% |
Recent marketing consulting services contract awards
The latest marketing consulting services contracts, newest first. Each award ID links to its record on USAspending.gov.
| Start date | Recipient | Agency and description | Amount | Record |
|---|---|---|---|---|
| Sep 30, 2026 | Chatham Communications JV, LLC | Department of Health and Human ServicesIMPROVING HEALTH CARE OUTCOMES THROUGH HEALTH PROFESSIONALS EDUCATION, DIGITAL LEARNING AND CULTURALLY RESPONSIVE CARE | $662,473 | 7571MN26F80169 |
| Sep 30, 2026 | Venture Business Strategies Corp. | Environmental Protection AgencyTHE PURPOSE OF THIS TASK ORDER IS FOR THE EPA REGION 8 FULL-SERVICE VIDEO PRODUCTION | $52,500 | 68HE0826F0074 |
| Sep 30, 2026 | Crosby Montage Partners, LLC | Department of AgricultureOBTAIN PROFESSIONAL COMMUNICATIONS SUPPORT TO PROMOTE AND CLEARLY EXPLAIN THE U.S. SWINE HEALTH IMPROVEMENT PLAN (U.S. SHIP) PILOT TO THE SWINE INDUSTRY; DRIVE PRODUCER UNDERSTANDING AND ADOPTION OF K | $519,808 | 12639526F0972 |
| Sep 29, 2026 | Red Carrot Inc | Department of Health and Human ServicesDPYD ADOLESCENT DEVELOPMENT PRODUCTS (ADP) CAMPAIGN - AWARD OF A BASE PLUS TWO OPTION YEARS | $1,167,203 | 7571MN26F80113 |
| Sep 29, 2026 | Red Carrot Inc | Department of Homeland SecurityTALENT ACQUISITION MARKETING SERVICES | $6,000,000 | 70T01026F7663N009 |
| Sep 29, 2026 | Crosby Montage Partners, LLC | Department of AgricultureAGRICULTURE QUARANTINE INSPECTION PROGRAM OUTREACH EXPANSION AND IMPROVEMENT SERVICES - INTERNATIONAL PASSENGER HIGH-RISK PATHWAY TASK 1 & 7 | $33,231 | 12639526F0964 |
| Sep 28, 2026 | Aptive Resources LLC | Department of Veterans AffairsHOMELESS VETERANS OUTREACH SERVICES | $733,416 | 36C10X26F0097 |
| Sep 25, 2026 | HCN Global, LLC | Department of Health and Human ServicesIOA222-C-7950 OC 25235 - MEDIA OUTREACH | $275,290 | 75R60226F80065 |
| Sep 25, 2026 | Todd Bryan Perkins | Department of Health and Human ServicesPUBLIC HEALTH CONTENT DEVELOPMENT SERVICES TO ADDRESS INFECTIOUS DISEASES, CHRONIC CONDITIONS, AND HEALTH DISPARITIES IN AI/AN COMMUNITIES, AND TO PROMOTE HEALTH THROUGH ACCESSIBLE PUBLIC HEALTH RESOU | $65,000 | 7571PS26P00040 |
| Sep 25, 2026 | Vivo360, Inc. | Department of Health and Human ServicesDIABETES HEALTH MARKETING AND COMMUNICATION SUPPORT SERVICES | $1,254,454 | 7571PS26F00331 |
| Sep 23, 2026 | Taj Viet Nam Joint Stock Company | Department of StatePDS/PUBLIC AWARENESS CAMPAIGN_AI-ENABLED FRAUD, ONLINE SCAMS | $120,194 | 19VM3026P0669 |
| Sep 23, 2026 | Lasting Impressions Promotions, Inc. | Department of JusticeTITLE: OFFICE SUPPLIES - DETROIT DO SIGNAGE REQUESTOR: KIMBERLY A TOZER DELIVERY DATE: 04/17/2026 | $24,778 | 15DDDT26P00000050 |
| Sep 23, 2026 | Yole Inc. | Department of CommerceMARKET INTELLIGENCE REPORTS. | $36,959 | 1331L526P13500088 |
| Sep 22, 2026 | Aptive Resources LLC | National Science FoundationNSF'S STAKEHOLDER ENGAGEMENT AND EXPANSION SUPPORT FOR THE NSF TECH ACCELERATORS INITIATIVE. | $2,412,832 | 49100426F0176 |
| Sep 18, 2026 | Nxt-Koa LLC | Department of StateFY 2026 VISA FRAUD PREVENTION CAMPAIGN | $100,000 | 19ES6026P1026 |
| Sep 18, 2026 | Iq Solutions, Inc. | Department of Health and Human ServicesTHE PURPOSE OF THIS PURCHASE ORDER IS TO OPERATE AND MAINTAIN THE CURRENT OPTN WEBSITE, REDESIGN AND MIGRATE THE WEBSITE TO A DEDICATED OPTN DOMAIN, AND OPERATE AND MAINTAIN THE REDESIGNED WEBSITE FOL | $999,919 | 75R60226F80059 |
| Sep 18, 2026 | Build Clinical, LLC | Department of Veterans AffairsDIGITAL RECRUITMENT SERVICES - EO 14398 | $8,248 | 36C26126P1090 |
| Sep 17, 2026 | General Dynamics Information Technology, Inc. | Department of EducationPEER REVIEW SUPPORT FOR THE INSTITUTE OF EDUCATION SCIENCES (IES) | $3,722,358 | 91990026F0084 |
| Sep 17, 2026 | Schatz Publishing Group, LLC | Department of CommerceOU67-FY26-222-NEW HUMAN SUBJECT PARTICIPANT RECRUITMENT SERVICES | $94,287 | 1333ND26FNB670231 |
| Sep 15, 2026 | Mobomo, LLC | Department of StateS/E-ATEV | $466,400 | 19AQMM26F7212 |
| Sep 15, 2026 | Technical Assent, LLC | Department of Veterans AffairsVEO COMMUNITY CHALLENGE AWARD SERVICES | $166,005 | 36C10X26P0037 |
| Sep 14, 2026 | Powell Strategies, LLC | Department of Veterans AffairsVETERANS AFFAIRS ADVERTISING CAMPAIGN | TASK ORDER FOR FY26 FALL/WINTER & PACT ACT CAMPAIGNS | $11,755,605 | 36C10X26F0059 |
| Sep 11, 2026 | Resolute Mediation & Arbitration Inc | Department of Veterans AffairsSPEAKERS BUREAU CONSULTING SERVICES - TO FOR DEGREE OF SEPARATION | $10,983 | 36C24126N0875 |
| Aug 31, 2026 | Schatz Publishing Group, LLC | Department of AgricultureSERVICE FOR MARKETING AND RECRUITMENT OUTREACH FOR THE WESTERN HUMAN NUTRITION RESEARCH CENTER. | $173,764 | 1232SA26F0549 |
| Aug 19, 2026 | Red Carrot Inc | General Services AdministrationINTERNET BASED COMMUNICATIONS | $336,071 | 47QACA26F0351 |
Open marketing consulting services government bids
The newest open notices from SAM.gov. Bidding needs a free SAM.gov registration.
Energy, Department of · Solicitation · NAICS 541613
Posted Oct 29, 2026 · Responses due Nov 30, 2026
How to win government marketing consulting services contracts
Federal marketing consulting services contracts are posted on SAM.gov under NAICS 541613. Register your business free on SAM.gov with this code, watch for marketing consulting services bids, and look for small business set-asides: many marketing consulting services contracts for small business are reserved for small firms.
Explore government marketing consulting services contracts by state, agency and contractor
- Department of Health and Human Services contracts
- Department of Homeland Security contracts
- Department of Defense contracts
- General Services Administration contracts
- Department of Veterans Affairs contracts
- Government contracts in Virginia
- Government contracts in District of Columbia
- Government contracts in Maryland
- Government contracts in Louisiana
- Government contracts in North Carolina
- General Dynamics Information Technology government contracts
Frequently asked questions
- What NAICS code is used for government marketing consulting services contracts?
- Federal marketing consulting services contracts use NAICS 541613 (Marketing Consulting Services). List this code in your free SAM.gov registration to be found for these contracts.
- Who are the largest marketing consulting services government contractors?
- By contract dollars under NAICS 541613 from FY2024 to FY2026, the largest were Safe America Media LLC ($143M), General Dynamics Information Technology, Inc. ($122M) and People Who Think, L.l.c. ($77.1M).
- Which agencies buy the most marketing consulting services?
- From FY2024 to FY2026, the biggest buyers were the Department of Health and Human Services ($259M), the Department of Homeland Security ($255M) and the Department of Defense ($70.8M).
- Where are government marketing consulting services contracts performed?
- By contract dollars, the most federal marketing consulting services work is performed in Virginia ($391M), District of Columbia ($165M) and Maryland ($90.8M).
- Is federal spending on marketing consulting services contracts growing?
- Federal marketing consulting services contract obligations fell 55% from FY2024 ($349M) to FY2026 ($159M), peaking in FY2025. FY2026 closed recently, and Defense Department contracts are reported up to 90 days late, so its total may still rise.
- Do I qualify as a small business for marketing consulting services contracts?
- It depends on the SBA size standard for NAICS 541613, which is set either by average annual revenue or by number of employees. Check the current table of size standards on sba.gov before you bid on small business set-asides.
- What do I need to bid on government marketing consulting services contracts?
- An active SAM.gov registration (free) with NAICS 541613 listed, the licenses and insurance your state requires for marketing consulting services work, and examples of similar past work. Some solicitations also ask for specific certifications or security clearances.