Government Public Relations Agencies Contracts
NAICS 541820 · Public Relations Agencies
Government public relations agencies contracts totaled $535M across 526 awards from FY2024 to FY2026. Obligations were up 76.4% in FY2026 vs FY2025, and the Department of Homeland Security was the largest buyer, accounting for $222M, or 41% of the total.
Key figures
In FY2026, contract obligations were $247,064,737 across 202 awards with activity that year, a change of +76.4% from $140,036,786 in FY2025. From FY2024 to FY2026, obligations totaled $535,433,311 across 526 awards.
- Obligated in FY2026
- $247M
- Awards in FY2026
- 202
- Change vs FY2025
- +76.4%
- Total, FY2024 to FY2026
- $535M
Note: FY2026 ended on Sep 30, 2026. The Department of Defense publishes contract data with a 90-day delay, so FY2026 totals may still rise as late reports arrive.
Public Relations Agencies contract spending by year
Federal public relations agencies contracts per fiscal year (October to September), under NAICS 541820. The table below lists the same numbers.
| Fiscal year | Obligated | Awards | Change |
|---|---|---|---|
| FY2026 | $247,064,737 | 202 | +76.4% |
| FY2025 | $140,036,786 | 313 | -5.6% |
| FY2024 | $148,331,788 | 394 | n/a |
About government public relations agencies contracts
Federal spending on public relations agencies contracts rose 67% from FY2024 ($148M) to FY2026 ($247M). FY2026 closed recently, and Defense Department contracts are reported up to 90 days late, so its total may still rise.
Spending is fairly concentrated: the top 3 contractors account for 71% of the total. No single company dominates, which leaves room for new and small contractors.
The Department of Homeland Security spends the most on public relations agencies contracts (41%), followed by the National Aeronautics and Space Administration. The states with the most of this work are Virginia, District of Columbia and Florida.
NAICS 541820 (Public Relations Agencies) is part of the Professional, Scientific, and Technical Services sector.
Top public relations agencies government contractors
Companies ranked by contract dollars under NAICS 541820 (Public Relations Agencies).
| # | Contractor | Obligated | Share |
|---|---|---|---|
| 1 | Marcom Group, Inc | $227,451,146 | 42.5% |
| 2 | Pci Productions LLC | $86,096,919 | 16.1% |
| 3 | Ketchum Inc. | $65,697,851 | 12.3% |
| 4 | Rack-Wildner & Reese, Inc. | $36,328,535 | 6.8% |
| 5 | MP&F, LLC | $18,173,529 | 3.4% |
| 6 | A. Bright Idea, LLC | $18,152,899 | 3.4% |
| 7 | Contracting Resources Group Inc | $14,155,277 | 2.6% |
| 8 | Creative Marketing Resources Inc | $9,863,507 | 1.8% |
| 9 | Agenda, LLC | $5,650,888 | 1.1% |
| 10 | Vistra Communications, LLC | $4,554,626 | 0.9% |
Agencies buying public relations agencies services
Federal agencies ranked by contract dollars under NAICS 541820.
| # | Agency | Obligated | Share |
|---|---|---|---|
| 1 | Department of Homeland Security | $222,008,819 | 41.5% |
| 2 | National Aeronautics and Space Administration | $84,404,868 | 15.8% |
| 3 | Department of Health and Human Services | $77,115,503 | 14.4% |
| 4 | Department of Defense | $48,841,341 | 9.1% |
| 5 | Department of Energy | $36,215,668 | 6.8% |
| 6 | Department of Justice | $19,096,711 | 3.6% |
| 7 | Department of Labor | $18,202,353 | 3.4% |
| 8 | Department of State | $8,399,665 | 1.6% |
| 9 | Department of Agriculture | $6,637,710 | 1.2% |
| 10 | Department of Veterans Affairs | $3,315,069 | 0.6% |
Where public relations agencies contract work is performed
States ranked by contract dollars, using the place of performance on each award.
| # | State | Obligated | Share |
|---|---|---|---|
| 1 | Virginia | $249,825,654 | 46.7% |
| 2 | District of Columbia | $96,255,316 | 18.0% |
| 3 | Florida | $93,083,467 | 17.4% |
| 4 | Pennsylvania | $25,952,313 | 4.8% |
| 5 | Maryland | $25,813,862 | 4.8% |
| 6 | Tennessee | $18,191,374 | 3.4% |
| 7 | Oklahoma | $3,383,659 | 0.6% |
| 8 | Hawaii | $2,787,133 | 0.5% |
| 9 | New Mexico | $2,557,678 | 0.5% |
| 10 | Colorado | $2,276,688 | 0.4% |
Recent public relations agencies contract awards
The latest public relations agencies contracts, newest first. Each award ID links to its record on USAspending.gov.
| Start date | Recipient | Agency and description | Amount | Record |
|---|---|---|---|---|
| Sep 30, 2026 | Vanguard Communications of Falls Church Inc | Institute of Museum and Library ServicesCOMMUNICATIONS AND MARKETING SERVICES FOR IMLSS STATUTORY ROLE UNDER 20 U.S.C. 9108 TO CONDUCT INFORMATION DISSEMINATION ACTIVITIES AND PROMOTE THE VALUE OF MUSEUMS AND LIBRARIES NATIONWIDE. | $586,003 | 53987126FC017 |
| Sep 29, 2026 | Miscellaneous Foreign Awardees | Department of StateCONAK-PUBLIC DIPLOMACY- SECOND U.S. - GUINEA ALUMNI FORUM | $118,705 | 19GV1026P0590 |
| Sep 29, 2026 | Ketchum Inc. | Department of Health and Human ServicesEO 14398 - NATIONAL TOBACCO EDUCATION CAMPAIGN | $64,990,000 | 75D30126F21224 |
| Sep 29, 2026 | Sae International | Department of Transportation2027 SAE GOVERNMENT INDUSTRY MEETING AND JOINT CYBERSECURITY WORKSHOP SUPPORT THE PURPOSE OF THIS PROCUREMENT IS TO: ISSUE A PURCHASE ORDER FOR AUDIO AND VISUAL SUPPORT FOR THE 2027 GOVERNMENT INDUSTR | $25,000 | 693JJ926P000007 |
| Sep 28, 2026 | Miscellaneous Foreign Awardees | Department of StateDIGITAL AUDIENCE READERSHIP DATA | $24,349 | 191N6526P1610 |
| Sep 28, 2026 | Miscellaneous Foreign Awardees | Department of StatePROFFESIONAL SUPPORT | $49,993 | 19TC1226P0720 |
| Sep 28, 2026 | Storm Communication Nepal PVT. LTD. | Department of StatePAS CREATORS MELA REGIONAL CONTENT AND DIGITAL ENTREPRENEURS | $50,279 | 19NP4026P1345 |
| Sep 27, 2026 | Storm Communication Nepal PVT. LTD. | Department of StatePAS U.S. NEPAL WELLNESS EXPORT ACCELERATOR | $64,534 | 19NP4026P1344 |
| Sep 25, 2026 | Miscellaneous Foreign Awardees | Department of StateLOGISTICS SUPPORT | $69,783 | 19TC1226C0008 |
| Sep 25, 2026 | Miscellaneous Foreign Awardees | Department of StatePAS 80 YEARS TOGETHER AMERICAN INNOVATION, NEPAL'S FUTURE | $122,291 | 19NP4026P1304 |
| Sep 25, 2026 | Marcom Group, Inc | Department of Homeland SecurityTHIS TASK ORDER IS FOR MARKETING & ADVERTISING SERVICES FOR RECRUITMENT OF CBP LAW ENFORCEMENT OFFICERS. | $86,100,000 | 70B06C26F00001127 |
| Sep 22, 2026 | Cedar Ridge Partners LLC | Department of JusticeSTRATEGIC COMMUNICATIONS ADVISOR PROJECT | $186,680 | 15JA0526C00000004 |
| Sep 18, 2026 | Rack-Wildner & Reese, Inc. | Department of EnergyBLANKET PURCHASE AGREEMENT (BPA) ORDER FOR THE DEPARTMENT OF ENERGY (DOE), OFFICE OF CRITICAL MINERALS AND ENERGY INNOVATION (CMEI), STRATEGIC ENGAGEMENT AND OUTREACH SUPPORT SERVICES (SEOSS) FOR THE | $477,933 | 89243426FEE000624 |
| Sep 11, 2026 | Oricom Inc | Department of StateFREEDOM 250 MEDIA SERVICES | $579,657 | 19GE5026F7023 |
| Sep 9, 2026 | Miscellaneous Foreign Awardees | Department of StateLEO PAS - FACILITATE AND MANAGE THE JUDGES WORKSHOP | $50,000 | 19TS8026P1261 |
| Sep 9, 2026 | Miscellaneous Foreign Awardees | Department of StatePAP DT CELLPHONES BILLS FROM JULY TO DECEMBER 2026 | $205,716 | 19HA7026P0836 |
| Sep 9, 2026 | A. Bright Idea, LLC | Department of JusticeTITLE: META RECRUITMENT ADVERTISING CAMPAIGN REQUESTOR: LATASHA J CASEY AFT#: 2026-HR-0033 REF AWARD/BPA: 15DDHQ25A00000017 POP DATES: 09/14/2026 TO 03/05/2027 FUND TO DATE: 03/05/2027 | $350,000 | 15DDHQ26F00000834 |
| Sep 2, 2026 | Oricom Inc | Department of StateFREEDOM 250 OUTDOOR FIREWORKS LIVE STREAMING | $34,760 | 19GE5026F7021 |
| Aug 27, 2026 | Lerner Communications, LLC | Department of EducationSTRATEGIC COMMINICATIONS SERVICES FOR THE NATIONAL ASSESSMENT GOVERNING BOARD | $695,720 | 91995926P0006 |
| Aug 21, 2026 | Stribe, Inc. | Department of Housing and Urban DevelopmentPURCHASE SERVICES FOR HUD'S HOUSING MARKET SURVEY PROGRAM FOR AMERICAN HOUSING SURVEY (AHS) TO ITS INTERNAL AND EXTERNAL STAKEHOLDERS. | $142,800 | 86615426C00014 |
| Aug 12, 2026 | Miscellaneous Foreign Awardees | Department of StateEVENT SERVCIE | $20,269 | 19CH5826P7455 |
| Aug 10, 2026 | A. Bright Idea, LLC | Department of JusticeTITLE: TAKE BACK DAY FALL 2026/EVERY DAY WINTER 2026-2027 | $2,500,000 | 15DDHQ26F00000674 |
| Aug 4, 2026 | Miscellaneous Foreign Awardees | Department of StatePUBIC ENGAGEMENT | $49,975 | 19TC1226P0502 |
| Jul 31, 2026 | Rack-Wildner & Reese, Inc. | Department of EnergyORDER FOR DEPARTMENT OF ENERGY, OFFICE OF CRITICAL MINERALS AND ENERGY INNOVATION, STRATEGIC ENGAGEMENT AND OUTREACH SUPPORT SERVICES, OFFICE OF CRITICAL MINERALS, MATERIALS, AND MANUFACTURING (CM3) | $1,319,470 | 89243426FEE000621 |
| Jul 24, 2026 | Rack-Wildner & Reese, Inc. | Department of EnergyORDER FOR THE DEPARTMENT OF ENERGY (DOE), NATIONAL NUCLEAR SECURITY ADMINISTRATION (NNSA), OFFICE OF COMMUNICATIONS (COMM), STRATEGIC ENGAGEMENT AND OUTREACH SUPPORT SERVICES (SEOSS) | $95,691 | 89243426FEE000618 |
Open public relations agencies government bids
The newest open notices from SAM.gov. Bidding needs a free SAM.gov registration.
Commerce, Department of · Sources Sought · NAICS 541820
Posted Oct 29, 2026 · Responses due Nov 16, 2026
How to win government public relations agencies contracts
Federal public relations agencies contracts are posted on SAM.gov under NAICS 541820. Register your business free on SAM.gov with this code, watch for public relations agencies bids, and look for small business set-asides: many public relations agencies contracts for small business are reserved for small firms.
Explore government public relations agencies contracts by state, agency and contractor
- Department of Homeland Security contracts
- National Aeronautics and Space Administration contracts
- Department of Health and Human Services contracts
- Department of Defense contracts
- Department of Energy contracts
- Government contracts in Virginia
- Government contracts in District of Columbia
- Government contracts in Florida
- Government contracts in Pennsylvania
- Government contracts in Maryland
Frequently asked questions
- What NAICS code is used for government public relations agencies contracts?
- Federal public relations agencies contracts use NAICS 541820 (Public Relations Agencies). List this code in your free SAM.gov registration to be found for these contracts.
- Who are the largest public relations agencies government contractors?
- By contract dollars under NAICS 541820 from FY2024 to FY2026, the largest were Marcom Group, Inc ($227M), Pci Productions LLC ($86.1M) and Ketchum Inc. ($65.7M).
- Which agencies buy the most public relations agencies?
- From FY2024 to FY2026, the biggest buyers were the Department of Homeland Security ($222M), the National Aeronautics and Space Administration ($84.4M) and the Department of Health and Human Services ($77.1M).
- Where are government public relations agencies contracts performed?
- By contract dollars, the most federal public relations agencies work is performed in Virginia ($250M), District of Columbia ($96.3M) and Florida ($93.1M).
- Is federal spending on public relations agencies contracts growing?
- Federal public relations agencies contract obligations rose 67% from FY2024 ($148M) to FY2026 ($247M). FY2026 closed recently, and Defense Department contracts are reported up to 90 days late, so its total may still rise.
- Do I qualify as a small business for public relations agencies contracts?
- It depends on the SBA size standard for NAICS 541820, which is set either by average annual revenue or by number of employees. Check the current table of size standards on sba.gov before you bid on small business set-asides.
- What do I need to bid on government public relations agencies contracts?
- An active SAM.gov registration (free) with NAICS 541820 listed, the licenses and insurance your state requires for public relations agencies work, and examples of similar past work. Some solicitations also ask for specific certifications or security clearances.