What is NAICS code 541910?

NAICS 541910 is the industry "Marketing Research and Public Opinion Polling" in the North American Industry Classification System, part of the Professional, Scientific, and Technical Services sector (54).

What is the size standard for NAICS 541910?

The SBA sets a small business size standard for each NAICS code, either average annual receipts or number of employees. Check the current value for 541910 in the SBA table of size standards on sba.gov; it changes from time to time.

NAICS Code 541910: Marketing Research and Public Opinion Polling

NAICS code 541910 is the industry for marketing research and public opinion polling in the Professional, Scientific, and Technical Services sector. Agencies tag every federal contract with a NAICS code, so this is the code to list in your SAM.gov registration and to search for bids.

Government contracts under NAICS 541910

Federal agencies obligated $657M on contracts under NAICS 541910 from FY2024 to FY2026, including $237M in FY2026. The biggest buyers were the Department of Health and Human Services, the Department of Veterans Affairs, the Department of Labor. The largest contractors were National Opinion Research Center, Westat, Inc., Telaforce LLC.

See the full breakdown: government marketing research and public opinion polling contracts, who wins and who buys.

Open government bids for NAICS 541910

No open bids under NAICS 541910 right now. Check the open bids page, which is updated daily from SAM.gov.

Small business size standard for NAICS 541910

To bid on small business set-aside contracts under NAICS 541910, your business must be small under the SBA size standard for this code, measured either by average annual receipts or by number of employees. The values are updated periodically, so check the current SBA table of size standards before you bid.

Other NAICS codes in 5419

How to choose the right NAICS code

Pick the 6-digit code that best describes what you sell. List it as your primary code in SAM.gov, and add other codes for related work. Agencies choose one NAICS code for each contract, so check the codes on past awards for the kind of work you do. Search all codes in the NAICS code lookup.

Related guides

Frequently asked questions

What is NAICS code 541910?: NAICS 541910 is the industry "Marketing Research and Public Opinion Polling" in the North American Industry Classification System, part of the Professional, Scientific, and Technical Services sector (54).
What is the size standard for NAICS 541910?: The SBA sets a small business size standard for each NAICS code, either average annual receipts or number of employees. Check the current value for 541910 in the SBA table of size standards on sba.gov; it changes from time to time.
Are there government contracts for NAICS 541910?: Yes. Federal agencies obligated $657M on contracts under NAICS 541910 from FY2024 to FY2026.